THIS WAS NEVER ABOUT THE CLOTHES.

I started .smile. because I couldn't find the brand I wanted to wear.

Built in Los Angeles. Inspired by skate, cars, art, and everything that happens along the way.

Not for the trend followers.

Not for the people trying to fit in.

For the ones who train before sunrise, build with their hands, stay out too late, and create their own path.

We're not here to sell a lifestyle.

We're here to represent one.

Smile at the chaos.

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